Profile
James W. Gentry
Graduate Chair, Professor and Maurice J. and Alice Hollman College Professorship in Marketing
Marketing, CBA 322P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3278
Fax: (402) 472-9777
E-mail:
Joined the college in 1987.
Expertise:
- Consumer Behavior
- Cross-Cultural Issues
- Family Decision Making
- International Consumerism
- International - Asia
Education:
D.B.A., Indiana University, 1973
M.B.A., Indiana University, 1971
B.S., Kansas State University, 1969
M.B.A., Indiana University, 1971
B.S., Kansas State University, 1969
Research Interests:
Changes in consumer behavior associated with life-event transitions; cross-cultural differences in consumer decision processes; consumer acculturation; and family decision making.
Teaching Interests:
Buyer Behavior, Marketing Research, and International Marketing.
Published in the following:
Journal of Marketing; Public Opinion Quarterly; Journal of Business Research; Journal of Retailing; Journal of Leisure Research; Journal of Consumer Research; Clothing and Textiles Research Journal; Home Economics Research Journal; Recherche et Applications en Marketing; Journal of Personal Selling and Sales Management; American Behavioral Scientist; Journal of Public Policy and Marketing; OMEGA, The International Journal of Management Science; Journal of Applied Psychology; Journal of Behavioral Decision Making; International Business Review; Journal of International Business Studies; International Marketing Review; Journal of Macromarketing; Psychology and Marketing.
Research
Selected Articles:
- A Consumer Behavior Perspective on Intimate Partner Violence
- Is Cultural Similarity or Personal Fit More Important in the Selection and Performance of Expatriates?
- Resource Allocation in Households with Women as Chief Wage Earners
- An exploration of happy/sad and liked/disliked music effects on shopping intentions in a women's clothing store service setting
