Skip Navigation
Your browser does not appear to support JavaScript, or you have turned JavaScript off. You may use unl.edu without enabling JavaScript, but certain functions may not be available.
Marketing Undergraduate Programs
You will find a myriad of fascinating careers within the field of marketing. Many UNL graduates are employed in advertising, credit management, distribution, marketing research, merchandising, promotion, retailing, selling and sales management.
More about careers in marketing
Students can get a glimpse of what the field of marketing is all about through Marketing 341. Following completion of that course, you can pursue several areas of concentration by combining 341 with a flexible sequence of other marketing courses. Popular areas of concentration are:
Marketing management is a good choice if you have a general interest in marketing and hope to establish your own business, or if you want to rise through the ranks with the goal of overseeing an organization's marketing and distribution functions.
If the complexities of research interest you, this may be your career. As a market researcher, you will define a marketing problem, choose an investigation method, collect, analyze and interpret data. You will then recommend marketing strategies to address the problem. You might also work on questionnaire design, field interviews, the analysis and mapping of market areas, site selection, sales analysis or distribution cost analysis and demand forecasts.
If you like 'making things happen', controlling your workday, working away from the office, working with people, traveling and persisting against adversity, you may like sales. Good salespeople are well compensated for their work and find jobs easily. Many companies start new employees in sales so they can rapidly learn the business. These same sales people are often promoted to a variety of managerial positions including district and regional sales managers.
UNL graduates find many prestigious and stimulating careers in selling to industry, governments, professional people and businesses.
Retailing is the 'pay-off' point of marketing in terms of selling the product and in terms of thousands of jobs. There are more retail stores in the United States than all other kinds of establishments combined, so as a retailer you are nearly guaranteed a steady job. While the primary activity of retailing is to sell goods and services, retailing also offers opportunities in advertising, display, credit and financial management, personnel administration and training, market analysis, data processing, accounting and control, customer services, legal issues and promotion planning.
For more information on majors in the College of Business Administration at the University of Nebraska, go to Majors Offered
Jobs will always be available in marketing - it is an intergral part in the sale of any product. However, marketing encompasses more than just sales. For that reason, many marketers are hired by non-profit and non-business organizations such as government agencies, political candidates, charities, churches, health organizations and schools.
The field of marketing continues to grow and many qualified employees are needed. New positions are continually created to fill the dynamic field of marketing.
Jobs will be found in the quantitative analysis of marketing problems, the adoption of computer techniques, logistics, studies of consumer behavior, international marketing and understanding the social responsibilities of marketing. Marketing may be the place for you!
If you are interested in marketing, but the opportunities above do not sound like your 'dream' career, you can find several other marketing-related positions in the business world. Promotion will interest you if you want to work in advertising agencies, media, or marketing departments of manufacturing or retail firms.
Logistics, also known as physical distribution management, deals with the placement, movement and handling of goods during the marketing process. Careers include traffic management, rate making, forecasting, storage management and physical channel control.
You might be interested in marketing teacher education, media sales or fashion merchandising. It may be possible for you to combine courses from other departments of UNL colleges to achieve that 'perfect' job.
As a marketing major, you will enjoy the adventures of the American Marketing Association Student Chapter. The AMA Student Chapter hosts many interesting speakers, mixers, field trips and social activities. They even conduct marketing research programs for business firms and non-profit organizations.
The American Marketing Association Chapter President's Award is one example of the honors awarded annually to outstanding marketing students.
