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Course Descriptions
(Agricultural Economics 225) Prereq: AECN 141 or ECON 210 OR 212. Pass/No Pass option not allowed for College of Business Administration majors.
Agricultural marketing throughout the food channel from producers of agricultural commodities of food products and the final consumer. Case problems dealing with processors, food wholesaling, retailing and food service firms.
(Agricultural Economics 325) Prereq: AECN 141 or ECON 212.
Operation and use of agricultural commodity markets and institutions as applied to enterprise and firm risk management. Cash; futures and futures options markets; basis; hedging; price discovery; fundamental analysis; and risk management strategies.
(3 cr) Prereq: ECON 211 and 212 or 210, Sophomore standing, and 2.5 cumulative GPA required. CBA students must also have the following courses, or equivalents: BSAD 150; ENGL 101 or 102 or 150 or 151; MATH 104 or 106; JGEN 120; COMM 311; ACCT 201 and 202, or 306; ECON 211 and 212, or 210; ECON 215. Actuarial Science, Raikes School of Computer Science and Management and Agribusiness majors: Refer to exceptions for the requirements.
Examination of the marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Study of the evolution and present structure of marketing institutions and processes. Consideration of customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
(3 cr) Prereq: MRKT 341, and ECON 215 or equivalent.
Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decision, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
(3 cr) Prereq: MRKT 341.
This course presents the basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
The role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Particular emphasis is given to the influence of marketing communication on consumer information processing and decision making processes and the determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
(3 cr) Prereq: MRKT 341 and BSAD 150 or equivalent; 2.5 GPA.
Strategic use of information systems for marketing objectives. Basic concepts in information systems structure, organization, and communication. Customer relationship management in Internet and non-Internet environments using marketing databases and software. Identifying market opportunities, developing targets, managing and evaluating promotional efforts using information systems.
(1-3 cr) Prereq: MRKT 341 and approval of study plan by faculty member.
For advanced undergraduates with demonstrated ability and special interests in marketing who wish to undertake an individual project under the direction of a faculty member. This course may be offered on a pass/no pass basis at the instructor's option.
Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.
(3 cr) For MRKT 428: Prereq: MRKT 341. For MRKT 828: GRBA 813 or permission.
Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage of the growing popularity of women's sports, and the globalization of sports
(6 cr) This course may count only as a free elective for students majoring in marketing.
The study of Japanese business techniques in the five functional areas: accounting, economics, finance, management, and marketing. Historical perspective and current practices are emphasized. Strong academic emphasis as well as lectures by academicians, business people, and civil servants. Plant and office visits required. Course offered in English only by the faculty of the College of Business of Senshu University, Tokyo, Japan.
(3 CR) Prereq: MRKT 341; MNGT/MIST 350 or MRKT 350.
Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.
(3 cr) Prereq: Senior standing; Marketing major; MRKT 341, 345 or 350 and 346 or 347.
Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.
Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.
(3 cr) Prereq: MRKT 341 and 347.
Managerial problems involved in the formulation, execution, and evaluation of marketing communication campaigns. The total marketing communication effort is examined with particular emphasis given to the potential role of marketing communication campaigns, audience identification, campaign objectives and messages, media strategy, and campaign evaluation. Case material dealing with campaigns for products, services, institutions, and political candidates provides the basis for discussion.
(3 cr) for MRKT 450: Prereq: MRKT 341 and 350; ECON 215 or equivalent. For MRKT 850: ECON 215 or equivalent.
Theory and strategic use of large marketing databases. Advances in theory and practice. Concepts of customer relationship management, integration with electronic commerce systems, analytical techniques, ethics and practices of customer data privacy.
(3 cr) Prereq: 6 hrs marketing course work completed.
Special marketing problems of international business. Emphasis is divided between export marketing and domestic marketing of US products abroad. The influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.
Problems of the sales executive in building, directing, and controlling a force of outside sales personnel. Sales forecasting, territory design, expense control. Dealer relationships, merchandising and promotional plans, sales policies.
